Course Overview

Qualification Code: BSB42415 | CRICOS Course Code: 094522G

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others; however they typically report to more senior practitioners.

Career outcomes:

Attainment of this qualification may enable the participant to fill positions in opportunities in various business and commercial enterprises as:

  • Advertising Account Coordinator
  • Marketing and Communications Consultant
  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Media Assistant
  • Media Planner

COURSE DURATION:

52 weeks. Full-time, 20 hours per week.
(15 hours per week of class + 5 hours per week online learning)

This course is only offered as full-time and is not offered part-time or by distance education to International students.

PATHWAYS FOR FURTHER STUDY:

After achieving this qualification candidates may choose to study BSB52415 Diploma of Marketing and Communication or a range of other Diploma qualifications or other Diploma qualifications.

QUALIFICATION AWARDED:

At the successful completion of this course the participant will receive an Certificate IV in Marketing and Communication BSB42415. Those students who do not complete this course or who are deemed not yet competent in units will still receive a Statement of Attainment for all units completed.

Entry Requirements:

it is recommended that individuals should:

  • Be 18 years of age or over; AND
  • Have completed Year 11 or its equivalent with suitable English language skills.
  • International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

Course Structure

This qualification is made up of 12 units of competency (5 core units and 7 elective units).

5 Core Units

BSBCMM401
BSBCRT401
BSBMGT407
BSBMKG417
BSBMKG418

Make a presentation
Articulate, present and debate ideas
Apply digital solutions to work processes
Apply marketing communication across a convergent industry
Develop and apply knowledge of marketing communication industry

7 Elective Units

BSBMKG413
BSBMKG401
BSBMKG419
BSBRES401
BSBWRT401
BSBMKG408
BSBADV403

Promote products and services
Profile the market
Analyse consumer behaviour
Analyse and present research information
Write complex documents
Conduct market research
Monitor advertising production

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ACN: 085 304 570 | CRICOS Provider Code: 02607G | RTO Code: 91019